Here's to you, Toshica...Although I get the sudden urge to slap someone every time I look at this random-ass "model" on the package. Maybe du-rags incite violence after all?
During a recent trip to the grocery store, I walked in the hair care aisle and noticed a brand called Toshica’s Finest. I thought to myself: “You know what? I’m not mad at Toshica!” This woman has embraced her “urban” first name, and branded her product with it. She could have named her hair care like something cheesy and cliche like “Black Radiance” or “Nubian Desire” but she went with her own hood-sounding first name. As a man who chose to use Listen to Leon as the URL of my site, I commend Toshica!
I will say this, however; If I ever, EVER, find out that Toshica is not black, I will feel betrayed! That betrayal will soon lead to anger. Toshica, if you’re reading this, you better not be some Asian syndicate based in Taiwan! I’m picturing you as more of a 40-something former hairdresser with entrepreneurial flair, like a latter-day Madam C.J. Walker. If I find out you’re actually some white guy named Ethan, I’m going to be pissed off!
However, I can only get marginally pissed, because your products are very wallet-friendly. If I were ever in the market for cheap-ass shower caps or du-rags, you’d get my business.
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Leon u are soooo silly. Lol but I feel you.
Thanks for the hair care tips you sent my way after reading this! LOL
I feel you and the young eddie murphy type dude on the package doesn’t help…its prolly her baby daddy…lol
He does remind me of a faux Eddie Murphy! Kinda like Cousin Sonny on “Martin”
We so creative……LMAO! Or someone is smart(or ignorant) enough to know that their market WILL buy that du-rag.
Or maybe they picked that name because Toshiba was already taken. :P
My friend John saw this entry & was like “Isn’t that the company black folks buy their TVs from?”
LOL
LoL@post! I’m conflicted when it comes to “urban” names. On one side, I feel like who’s ruler are we using to meaure ourselves with? On the other, you know the society you live in, why set the child up?
BTW, What kind of name is Ivanka? I think its a lil strange, sounds like vodka. It’s her heritage, culture. No one judges or makes skits or HUGE jokes. Plus, she is selling sh*t too…just saying.
You’re right. Her name does sound like a brand of vodka!
Na breh that’s my people cousin she legit. Her father own million dollar wholesale distribution company in north Carolina twt distribution …get ya Google on
@letsdoit that’s great! I’m all about Black business thriving. Thanks for the update.